WOODWALKERS – Social Media
Since autumn 2023, we have been providing comprehensive social media support for STUDIOCANAL's first film adaptation of Katja Brandis's internationally very successful book series.
Until the film's release and beyond, we provide support with strategy, creativity, editing, graphics and video production, as well as community management and social media promotion, so that the film reaches as many book and cinema enthusiasts as possible.
Tasks and responsibilities
- Strategy development and planning from book to film
- Social Media Management for Instagram, TikTok and WhatsApp
- Community Management including support for the fan creative team
- Editorial staff, Planning and conducting editorial meetings, creating editorial content, including behind-the-scenes content, profiles, quote boards and info posts.
- Graphics and video, Template development, editing and use of raw material for social media, preparation of assets for the media pool for the international rollout
- On-set support, Researching trends, developing scripts, targeted on-site recording of the planned content with the cast
- Event support, Premiere tour: On-site support (Munich, Leipzig) with live reporting. Exclusive meet & greet with Katja Brandis in Leipzig.
- Social ads and promotions, targeted ad campaigns to maximize reach
- Analyses and Reporting for the performance of the contributions and targeted optimization
- Trend analysis and adaptation to viral topics, Integration of current trends and topics to increase reach and relevance
Results and Insights*
- Follower growth: 44% increase within one month
- Increased engagement rate to 5.4% through our community management strategy
TikTok
- A total of 12 million views through a mix of organic content and ad spend.
- High engagement rate with over 100,000 likes for viral video content.
- 166% Follower growth compared to the previous month
- Nearly 400,000 accounts reached, of which 88% were non-followers.
*Period: 1 month
Click here to access your accounts at Instagram, TikTok (@woodwalkers.derfilm) and WhatsApp.
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