Gasthaus Helmut
“Helmut is(st) Heimat.” Under this motto, hosts Daniel Kreßner and Christian Wilhelm, along with Lisa Angermann and Andreas Reinke (see Portfolio Frieda Restaurant), have been inviting guests since late 2023 to enjoy regional and contemporary regional cuisine.
To create a visual identity that perfectly complements our culinary concept, we reinterpreted traditional pub aesthetics in a fresh and contemporary way. The colors, fonts, and logo offer a sophisticated, uncomplicated, yet distinctive departure from traditional pub design and are featured on beer mats, ceramic beer mugs, regulars' table pennants, pub menus, and bill folders.
The developed graphic imagery for the restaurant in Leipzig-Gohlis also visualizes local elements outside and inside the restaurant (including a visualization of the opposite Friedenskirche Gohlis) and is used for web, print and social media.
From a single source: From creation to regional production, we produced beer mats, beer mugs, light boxes and invitations, as well as creating menu and drink menu templates for independent production for the client, according to their needs.
Our mission:
- Corporate design (logo, font, slogan, design concept, graphic imagery)
- Business stationery (business card, letterhead, voucher, invitation)
- Food and drink menu A3 (editable), menu A4, bill folder
- Regulars' table pennant, ceramic beer mug
- Lightbox
- Various plots for external applications
Services at a glance
- Consulting, strategy, marketing concept
- Redesign of corporate identity (logo, font, colors, imagery, business stationery)
- Website layout templates
- Creation of information and advertising materials
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