Ökomarktgemeinschaft

Marketing strategy for the Ökomarktgemeinschaft an organic market association of Thuringia / Saxony

Healthy and sustainable, in the community and for the region – this is how the Ökomarktgemeinschaft (ÖMG) positions itself today as a local supplier with a focus on products from regional producers.

Our mission:

Analysis of the positioning of ÖMG as a company and its customer communication B2C and B2B
Development of a strategic marketing concept
Development of concrete marketing measures with the aim of increasing sales and lead acquisition for the existing online shop as well as the various "promotional boxes - directly from the farm to your own doorstep"„
Planning and execution of operational marketing for the promotion of the promotional boxes

Through our analysis and development of strategic marketing measures, we were able to successfully position the organic market cooperative and increase its visibility and appeal through targeted content and visual communication. What does the organic market cooperative offer, who is behind it, and how can I, as a new customer, purchase regional products? To improve the visibility and accessibility of the cooperative's services, we redesigned its corporate identity and website and created cross-media advertising and informational materials. The successfully implemented marketing measures led to a significant increase in sales and successful lead generation and new customer acquisition, which has delighted all involved.

Services for the organic market community

Consulting, strategy, marketing concept
Redesign of corporate identity (logo, font, colors, imagery, business stationery)
Creating a brand book
Redesign website oekomarktgemeinschaft.de
Programming landing pages for "Aktionskisten"
Creation of information and advertising materials (including information flyers, postcards, social media templates)