Copy & Concepts
Claims, sayings and text ideas with character
Whether a subtle chuckle, a clever twist, or a clear call to action – language can do more than just inform. Good copy gets to the heart of the matter, makes brands visible, and leaves a lasting impression. That's why we develop wordplay that resonates – sometimes bold, sometimes subtle, but always meaningful.
Diversity in implementation
Our textual works appear in very different contexts: For Gastronomy projects like that Gasthaus Helmut („"Helmut is home"“) or the Restaurant Frieda („May Frieda be with you,“ „Everything I loved to eat – now in Frieda’s binoculars“) we have developed distinctive phrases with wit and recognition.
For the Backyard West Competition The appropriate appeal came with a wink: „"Show us what a rake is!"’. Also in Campaigns for public sector clients, Doctors' offices and Clubs, on Social media for entertainment clients, in Probono projects or our own communication Word ideas are constantly emerging that perfectly match the brand and the target group.
What makes a good claim
A good slogan gets to the heart of the matter. It's understandable, linguistically precise, and emotionally engaging. It can be funny, ambiguous, provocative, or poetic – but never arbitrary. Sometimes it takes a spontaneous flash of inspiration, sometimes a strategic process. Often both.
In dialogue about the result
We work closely with our clients, listening, thinking ahead, and testing what works. From initial drafts and feedback sessions to the final wording – developing a good text is always a collaborative process. Our experience helps us find the right balance of boldness, clarity, and tone.
The result
Texts that are not only read, but remembered – whether as a claim, headline, or campaign slogan. Direct, concise, and perfectly tailored to the brand.
On behalf of, among others:
Kreativorte Sachsen, Pediatric dental practice of Dr. Diana Meiler, Gasthaus Helmut, Restaurant Frieda
Your contact person:
Services provided in this case:
